Coming to store shelves: Cameras that guess your age and gender.
Kroger, which has 2,800 supermarkets, is testing cameras embedded in a price sign above shelves in two stores in the suburbs outside Cincinnati and Seattle. Video screens attached to the shelves can play ads and show discounts. Kroger said the cameras guess a shopper's age and sex but the information is anonymous and the data is not being stored. If the tests work out well, the company said it could expand it into other locations.
"All such enhancements will be carefully reviewed and considered in light of any consumer privacy concerns," Walgreens said. "Just because a company doesn't know exactly who you are doesn't mean they can't do things that will harm you," Calo said.
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