Comcast CEO Brian Roberts said the value of Hulu is much higher than it was five years ago, when it set a $27.5 billion valuation with co-owner Disney.
Comcast and Disney have accelerated the deadline that will determine the future ownership of Hulu, the streaming service now owned two-thirds by Disney and one-third by Comcast.
The original agreement between Comcast and Disney set a valuation floor on Hulu of $27.5 billion, but Roberts has continued to argue that the actual valuation of the business is much higher. Robert said that the formula for valuing Hulu includes not just the service itself, but also the content included on the service, much of it produced by Disney. He said that in a true auction of Hulu, “there would be bidders lined up around the block.” Roberts notes that the process calls for both sides to hire third-party appraisers, with a third independent appraiser to be added to the mix if the two sides are far apart.
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