The end of 'over the hill'? Colorado's Changing the Narrative launched an initiative to offer birthday cards designed to celebrate, not denigrate, older adults marking a birthday.
Laurie Brock’s 70th birthday was a real milestone, and not because of her age. It was the first time she could remember not getting some “over-the-hill” cards that make a joke of health ailments, sagging body parts and looming mortality.
, a Colorado-based organization that works with communities, employers and nonprofits to advocate for older adults., the organization’s director. ” ‘Look at this, I got all non-ageist birthday cards,’ I said with glee.”A light went on in Vanderburg’s head, Brock said. The organization launched an initiative to offer birthday cards designed to celebrate, not denigrate, older adults marking a birthday.
“Initially, the idea was let’s use birthday cards as a way to prompt people’s thinking about aging. It’s kind of a fun way to think about it as opposed to just reading a book about ageism,” Breindel said. “Since then, we’ve had a great response. People have said we need more of those, you need to do more with that.”
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