The game, which kicked off at 10 p.m. ET, drew 9.3 million viewers, the network announced.
instant analysis:The 9.3 million number is just astonishing. The typical late-night Pac-12 game on ESPN gets closer to one million viewers. Also, it’s not like Colorado was playingIt speaks to the magnitude of the Deion Sanders story. There is no way to quantify this, but I would imagine a lot of people who tuned in to this game had never watched a Colorado football game in their lives, and may not even be regular college football fans.
. But no one is benefitting more than ESPN and Fox. Not only was Colorado-Colorado State the most-watched college football game by about four million viewers , but also the game drew an almost unheard-of number for a college football game starting in such a late window. Mike Mulvihill, the president of Insight and Analytics for Fox Sports, said he was not sure there has ever been a live sports event that started after 10 p.m. ET and drew a bigger audience. “Possibly Mayweather-Pacquaio PPV but you can’t prove it,” he wrote on X. Both “College GameDay” and Fox’s “Big Noon Kickoff” were in Boulder last Saturday and Fox’s pregame show centered around Colorado for the first three weeks of its season.
Colorado has become event programming for the networks on game day and multimedia content in between those games. At some point, this fervor will recede, but Deion Sanders and Co. has already helped pay a lot of bills for sports media giants —
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