Coke’s recent foray into bold new flavors has its latest entry, and it’s a doozy.
Last month, Coca-Cola announced a new limited-edition beverage: Coca-Cola Starlight, a red version of the iconic soda with a flavor"inspired by space." Now the company is one-upping itself with another offbeat offering: Coca-Cola Zero Sugar Byte, a new flavor that is supposed to taste like ... pixels. "Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible," Oana Vlad, senior director of strategy at Coca-Cola, told CNN Business in an email.
" In other words, the weird flavors are inspiring some buzz. Beverages launched by Coca-Cola creations are also served up with marketing campaigns that cater to customers who love to be online. The push for"Starlight," for example, featured a holographic concert by pop star Ava Max which could be accessed by a QR code on the drink's label. With"Byte" it's all about gaming.
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