Coca-Cola's latest experimental, limited-time flavor is here. It's called ... wait for it ... Dreamworld. And it tastes like ... dreams?
"We wanted to create a dream-inspired drink that was recognizably Coca-Cola but with additional cues that bring to life the playfulness and brightness of dreams," a company spokesperson said in an email about the product."We took inspiration from the technicolor world of dreams, adding a dash of vibrant flavors to our great Coca-Cola taste," the spokesperson added.
Read MoreProducts like"Dreamworld," which advertise a concept rather than a flavor, are a way to spark conversation around Coca-Cola. Before Dreamworld, Creations rolled out Starlight and Byte . The third item, which launched earlier this summer, had a more traditional strawberry and watermelon flavor.
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