In 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its signature product. People didn't like it, and the beverage flopped. Coke stopped selling the product in 2008, just two years after it launched.
Bad timing caused the failure, said Nancy Quan, the company's chief technical officer. "That was a trend before its time," Quan told CNN Business."I don't think people were ready to have a coffee portfolio within the Coca-Cola brand." Now, thanks to evolving trends and palates, the company thinks the public is ready. And Coca-Cola is bringing Blak back — sort of.
Last year, Coca-Cola's sales of carbonated drinks — which include carbonated fruit juices and sodas, but exclude seltzer — reached $15.4 billion in the United States, according to the research firm Euromonitor International. That's up about $1 billion from 2013.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Charlotte native Byron, 21, wins Coca-Cola 600 poleCONCORD, N.C. - Brad Keselowski opined on Thursday afternoon at Charlotte Motor ...
Weiterlesen »
Dale Earnhardt Sr. Coca-Cola machine stolen from Virginia storeA Coke machine with photo of Dale Earnhardt Sr., the late NASCAR legend, was stolen in Virginia, according to the Culpeper County Sheriff's Office.
Weiterlesen »
'New Coke' Is Back After 34 Years — Here's What It Tastes LikeIt's Been 34 Years Since Coca-Cola's New Coke First Hit Shelves — Here's What It Tastes Like
Weiterlesen »
The Latest: Byron leads field for NASCAR's 600CHARLOTTE, N.C. (AP) — The Latest on motorsport's busiest day (all times local): 4:35 p.m. Charlotte native William Byron leads the field at the Coca-Cola 600 at Charlotte Motor...
Weiterlesen »
Weekend sports lineup: Motorsports, the NBA playoffs, French Open and moreStart your engines. Here's what to watch for during a sports-packed Memorial Day weekend: 🏀NBA Eastern Conference finals 🎾French Open 🏎️Formula 1 Monaco Grand Prix 🏎️Indianapolis 500 🏎️NASCAR Coca-Cola 600 🏒Stanley Cup Final, Game 1
Weiterlesen »
Charlotte native Byron, 21, wins Coca-Cola 600 poleCONCORD, N.C. - Brad Keselowski opined on Thursday afternoon at Charlotte Motor ...
Weiterlesen »
Dale Earnhardt Sr. Coca-Cola machine stolen from Virginia storeA Coke machine with photo of Dale Earnhardt Sr., the late NASCAR legend, was stolen in Virginia, according to the Culpeper County Sheriff's Office.
Weiterlesen »
Pittsburgh Breathes Easier After Repairs at U.S. Steel Coke PlantRepairs have been made at the U.S. Steel coke plant near Pittsburgh that had caused alarm--and dramatically increased emissions--when a December fire knocked out its pollution controls
Weiterlesen »
'New Coke' Is Back After 34 Years — Here's What It Tastes LikeIt's Been 34 Years Since Coca-Cola's New Coke First Hit Shelves — Here's What It Tastes Like
Weiterlesen »
AAA study finds Americans are warming to electric vehicles, but most aren't ready to buy — at least not yetThe public may be more interested in battery-powered cars as a flood of new models comes to market, but only four in 10 people believe that the majority of vehicles will be electric by 2029, AAA found.
Weiterlesen »