This is the latest iteration of the company's AI-focused business strategy.
This is the latest iteration of the company's AI-focused business strategy.The Coca-Cola Company is getting deep into the artificial intelligence game thanks to a newly-inked deal that will see it partnering with OpenAI.
In the statement, Coca-Cola CEO James Quincy said that the company is "excited to unleash the next generation of creativity offered by this rapidly emerging technology" using tech including DALL-E and ChatGPT. "We see opportunities to enhance our marketing through cutting-edge AI," Quincy said, "along with exploring ways to improve our business operations and capabilities.
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