Coca-Cola is partnering with Brown-Forman to make a new canned cocktail combining Coke and Jack Daniel's Tennessee Whiskey.
Coca-Cola is partnering with Brown-Forman to make a new canned cocktail combining Coke and Jack Daniel's Tennessee Whiskey. The drink, which also will be available in a zero-sugar option, is hitting shelves in Mexico later this year before expanding globally.
BrownForman CEO Lawson Whiting said that the partnership"brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable." He added that the new drink will"accelerate expansion and continue to grow our business around the world."
Coca-Cola has been aggressively expanding its alcoholic drink options as the trend grows. Jack and Coke joins Topo Chico Hard Seltzer and Simply Spiked Lemonade, both made in partnership with MolsonCoors. The company is also scheduled to launch Fresca Mixed later this year, a spirit-based cocktail created in conjunction with Corona brewer Constellation Brands.
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