.Coach's Stuart Vevers used the runway to continue his focus on circularity and celebrity, with Lil Nas X the latest to sign on as global brand ambassador.
The sandy, wood-planked set and scenic opener — starring a sailor, a pair of young lovers, a cowboy and a traveling musician, among other characters — were meant to convey a mix of “urban and beach,” as in Far Rockaway or Coney Island, said Stuart Vevers of his latest New York inspiration.
For the past couple of seasons Vevers has focused on putting Coach’s outerwear and leather goods forward, and underscoring the brand’s exploration of Americana, of circularity and of gender fluidity, values that younger generations hold very dear. To that end, the surprise ending was Lil Nas X walking the catwalk, which served to announce the pop star as Coach’s newest ambassador.
What’s not in for spring, apparently, is pants, as the first models came out in a series of lived-in leather and tumbled denim workwear jackets and nothing else, except for oversized, puffy high-top sneakers or jelly shoes, and stringy shell necklaces nodding to the beach vibe. As seen on all the runways this week, we’re definitely in for another naked summer.
Rounding out the teenage fantasy were baggy leather skater shorts, leather coveralls, patchwork vests, overdyed varsity sweaters and, for thrift store chic, throwback ’30s and ’40s dresses.
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