Etaily, the end-to-end omnichannel e-commerce provider prides agility, preparedness and innovation as their business success.
The end-to-end omnichannel e-commerce service provider prides agility, preparedness and innovation as their business success.If one was to look at co-founder & CEO of Etaily, Alexander Friedhoff’s curriculum vitae, you could say he was preparing to set up his own end-to-end
My expertise extends beyond the corporate world; I also ventured into consulting, where I was associated with omni-channel strategies for diverse industries such as FMCG and fashion retail. The fundament was laid by proactive planning: We anticipated the shift towards e-commerce and knew that brands were looking for better, more efficient partners. By proactively planning and laying the groundwork for online transitions, we were able to respond swiftly when brands sought our assistance, in fact I was in contact with several of our today’s clients already before I started Etaily.
But, ultimately, we have invested a lot in strong partnerships: Etaily counts the leading Asian conglomerates and retailers to its partners — as investors, board members or clients. Collaborating with trusted partners facilitated a smoother set-up of Etaily. First of all, we have to be aware that this is one of the most diverse markets globally: Southeast Asia is culturally and linguistically diverse, comprising multiple countries with distinct consumer preferences and behaviours. Adapting your business model to cater to these differences can be a significant challenge.
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