Although Zucker has become a polarizing public figure in a hyper-partisan nation, he has pleased one important constituency — CNN’s new parent AT&T.
“We’re not pro-Trump and we’re not anti-Trump — we’re pro-truth,” he said. “And I understand that pro-truth in this day and age can come off as anti-Trump. But for us the chips will have to fall where they will.”
Zucker believes Trump could not have become president without the popularity he gained from “The Apprentice.” But he rejects the role that some have ascribed to him for Trump’s political rise. “Trump measures relationships in terms of loyalty, whether that’s in politics, media or business. And if you don’t do what he wants, then he thinks you’re not friends anymore. He thinks everything is transactional. He thinks everything is a numbers game. It’s not.”
“He fights for us,” said Rick Davis, executive vice president of news standards and practices at CNN, who has worked at the company since it launched in 1980. “He makes us smarter. He’s funny. That’s so important when things get tense and he’s challenging people.” “I’ve always had people coming up and talking to me, but now there is a lot of, ‘Keep doing what you’re doing’ and even ‘I don’t agree with you but I appreciate what you’re doing,” Cooper said. “There is a growing sense of the importance of journalism in democracy. I have that conversation multiple times a day now.”
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