The accessories brand and the mass merchant are expanding their partnership, as competition for big-box retailers to carve out their space in the fashion world heats up.
added: “Together with Walmart, we have created a memorable and exciting way to bring Claire’s to customers who love our brand and those with the potential to discover all we have to offer. With these new locations, we’re excited to build on the success we have seen with our partnership and our own expanding consumer products business to reach more customers where they live and shop.
Earlier this month, the Bentonville, Arkansas-based retailer updated its virtual shopping features by adding a be-your-own-model capability to its app. The company has also invested heavily in expanding its roster of owned apparel and accessories brands and national brands available at Walmart. “It’s a full 360 strategy that we’re working on to continue to attract our customer and establish Walmart as a fashion destination,”Claire’s sells a variety of jewelry and accessories. Courtesy Photo Claire’sand TJ Maxx, both of which offer affordable prices and a plethora of apparel and accessories options. Target has 18 of its owned apparel brands — including the newest brand, Future Collective — spanning across men’s, women’s and children’s.
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