Reynolds' Maximum Effort creative agency helped produce the spot, which features Noth flirting with Peloton trainer Jess King.
Peloton produced the spot with Reynolds’ creative agency, Maximum Effort, in just 48 hours.
“To new beginnings,” Noth says in the video. This line is repeated by King, who plays Big’s fictional Peloton trainer, Allegra, inAfter King tells Noth he looks great, the actor replies, “I feel great. Shall we take another ride? Life’s too short not to.” The video reveals two bikes in the background behind their couch.
Reynolds is then heard in voiceover, providing information about heart health in rapid-fire delivery. “And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases,” the actor says. “Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels.”HBO Max did not immediately respond to a request for comment.
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