Worse than during 2020's lockdowns and less than half 2016 sales
HONOR grew its market share over 100 percent year on year, from 7.7 percent to 18.3 percent. Apple also managed to grow share, by just one point. Chinese brands Oppo, Huawei, and Xiaomi all lost share. Only Huawei has a non-pandemic excuse, having sold off HONOR and shrunk its range.
Xiaomi did manage improved performance in June, perhaps a sign that the second half of 2022 will bring better days. Lam said foldable phones may also induce buyers to refresh their devices.“Given the low sales volume number for Q2 2022, we expect smartphone sales to rebound in the next quarter,” he said.
Which may not be entirely bad news for the rest of the smartphone buying world, as if Chinese manufacturers lower volumes to meet muted local expectations, supply chain issues could ease for buyers elsewhere. ®
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