Despite the gloomy economic outlook, media and entertainment remains an area of growth in China.
Much like the rest of the world, the post-pandemic economic glow has faded rather rapidly in China. After a short burst of activity at the beginning of the year, the economy has taken a sharp downturn in recent months, with high youth unemployment, a slump in consumer prices and a major real estate crisis weighing on the world’s second largest economy. have slashed China’s growth outlook to 5% this year, down from the 5.5% growth forecast in July.
Brand value is the amount a brand contributes to the overall business value of the parent company, according to Kantar. It is calculated by taking the financial value of a company and multiplying it by brand contribution, which is the proportion of financial value generated by the brand’s ability to increase purchase volume and charge a premium.
One area consumers are really fond of within Media & Entertainment in China is shortform video. The second and third most valuable Chinese Media & Entertainment brands on Kantar’s list are shortform video apps Douyin and KuaiShou. But what’s most interesting about the Chinese shortform video apps is their target market: “The silver economy,”
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