'Conquest advertising' is when companies use 'search engine marketing,' or keywords of a competitor's brand, to get their link to appear higher up on Google.
The owner of Luxura Med Spa said Innovative MedSpa used her company's name in search keywords for its Google ads, confusing customers.We all Google our favorite businesses. And, you may have noticed the names of other businesses popping up above or at times in place of the one you searched.You may not have heard of conquest advertising, since it is relatively new.
When she and her customers typed words like "medspa," "luxura" or "innovative" in to Google's search bar, they got this: Murray's business name, "Luxura Med Spa," appearingThis is known as conquest advertising, when companies use "search engine marketing," or keywords of a competitor's brand, to get their link to appear higher up on Google.
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