Chicago commits to second NASCAR race as new study shows the event generated $109 million in economic impact

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Chicago commits to second NASCAR race as new study shows the event generated $109 million in economic impact
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NASCAR agreed to a shorter setup and tear down window to minimize disruption, the city said

Navigating record rainfall under clouds of doubt, the inaugural

included the Chicago Street Race on its just-released 2024 schedule, with the Grant Park 220 slated for Sunday, July 7. During a post-City Council meeting news conference Wednesday, Mayor Brandon Johnson celebrated the deal and said drivers navigating flooded streets lined with temporary fences, grandstands and hospitality suites. The Xfinity Series race on July 1 was also curtailed and concerts scheduled for Sunday were canceled due to the record rainfall. The pop-up course traversed stretches of DuSable Lake Shore Drive and South Michigan Avenue, shutting down wide swaths of the city’s lakefront.

projections of 850 jobs and $8.9 million in tax revenue. The event generated $63.6 million in direct impact for Chicago, which expanded to include indirect and induced effects brings the total economic impact to $108.9 million. The report defines indirect impact as new money injected into Chicago that is then re-spent locally.

will have to accelerate the process to meet a tighter city window, in a bid to reduce the disruption. In addition to $108.9 million in economic impact, the Chicago Street Race generated $23.6 million in media exposure for the city, according to the study. The four-hour Grant Park 220 broadcast on NBC averaged nearly 4.8 million viewers, making it the network’s most-watched Cup Series race in six years, according to Nielsen. The economic impact study pegged the value of that broadcast at $10.

and the city, year two has gotten the green light — with a few concessions by

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