ChatGPT parent OpenAI could help Microsoft target Google's cloud business, Ark Invest says
Microsoft could have a larger game in mind with a recent investment in ChatGPT parent company OpenAI, according to Ark Invest analyst Will Summerlin. , Summerlin wrote that Microsoft could be attempting to target Google's cloud computing sector by driving up costs.
That means the new Bing could force Google to revamp its own search with a similar AI chat feature, which could pressuring Google's profitability due to the higher costs for language models compared to traditional search, Summerlin said. Currently, Google processes roughly 8.5 billion searches daily, he added, noting that it's a lucrative piece of Alphabet's business model is able to fund its more costly ventures like the cloud.
Meanwhile, the ability to monetize AI chat is less clear compared to the ad-based model for Google search, he pointed out.
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