Charlie Blackmon, MaximBet Team Up to Pitch the Colorado Water Plan

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Charlie Blackmon, MaximBet Team Up to Pitch the Colorado Water Plan
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Charlie Blackmon goes to bat for Colorado water.

, passed a bipartisan measure that put an initiative on the ballot asking voters whether they wanted to legalize the sports-betting industry in Colorado and place a 10 percent tax on sportsbook winnings. Most of that tax money would go to the Colorado Water Plan, a program created during Governor John Hickenlooper's administration designed to ensure that the state has water for drinking, farming and recreating for years to come.

A slim majority of Colorado voters ended up approving the measure, with a start date for legal sports gambling of May 1, 2020. Since then, sports-betting companies have spent almost no time playing up the state's liquid assets in their promotions.Aside from being an excellent hitter, a familiar bearded face in right field and the guy whose walk-up song is"Your Love," Blackmon happens to be someone who loves fishing, particularly fly-fishing.

In April, MaximBet, which launched its first state sports-betting app in Colorado last September, announced that it would be partnering with Blackmon, someone very Colorado, according to Doug Terfehr, the vice president of marketing for the Carousel Group, the parent company to MaximBet. Terfehr says that MaximBet will continue to talk about the Colorado Water Plan"through Charlie and through the messaging and the campaigns that we’re developing."

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