According to the Giving USA report, 64% of donations in 2022 came from individual donors, 21% from foundations, 9% from bequests, generally through a will or estate plan, and 6% from corporations.
The decline comes at a time when many nonprofits, especially ones providing services to those in need, report an increase in requests for help.
Those 2022 donations came after two record-setting years for charitable giving, driven by the unprecedented needs of the COVID-19 pandemic, said Una Osili, associate dean for research and international programs at the Lilly Family School of Philanthropy at Indiana University and the Giving USA report’s lead researcher. It’s a sign of continued generosity, though there are some areas of concern.
“We saw inflation rise and, with that, we saw more working-class individuals on our lines,” said Shanice Brown, CHiPS development director. “Donations declined -- and donated food as well — because as the price of things increase, people need more and so they donate less.” Even large-scale nonprofits have had to come up with new solutions to battle inflation’s effects on their resources.
The need, Perry said, is also an opportunity for Make-A-Wish and other nonprofits to engage individual donors and appeal to them for help. “The message we’re going to continue to send out is: There are easy ways for people to get to get involved with Make-A-Wish, whether that be through volunteering or certainly by donating,” he said. “For every wish that we’re granting, there’s another wish waiting.
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