The advert has received high praise!
Vanish, the garment care brand committed to 'helping clothes live longer', revealed its award-winning campaignMe, My Autism and I during Gogglebox on Friday night.
It comes as new Channel 4 insight has shown that only four per cent of TV adverts across the UK feature disabled people, compared to 22 per cent of the UK population who are disabled. The advert doesn’t shy away from depicting autistic traits such as stimming and shutdowns, while simultaneously showcasing Ash’s warmth, talent, friendship and humour.
One person wrote: "The Vanish ad on Autism in girls was brilliant... Well done Vanish for using your product to show sensory understanding! And well done @Channel4 Girls can present very differently to boys and this ad shows this perfectly. I hope many were shocked by the statistics! #Gogglebox." Someone else wrote: "Just seen the new Vanish advert ‘Me: My Autism and I’ and when I tell you I’ve never felt more seen or heard in my LIFE."Vanish, part of the Reckitt group, has also begun working with charity partners Ambitious about Autism and Neurodiversity in Business to build support for its neurodiverse colleagues and those that care for people with neurodiverse conditions.
"Making clothes last longer matters for us all, but for some it really matters. Clothes aren’t just an item, they’re a lifeline for many people’s everyday lives, helping them feel comfortable and safe. It’s our ongoing mission to ensure clothes stay true to new for longer, extending the garments’ life after washing.”
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