CES Sticking To In-Person Plan For Las Vegas Confab In January Despite Pullout Of Amazon, T-Mobile, Hisense & Others

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CES Sticking To In-Person Plan For Las Vegas Confab In January Despite Pullout Of Amazon, T-Mobile, Hisense & Others
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Organizers of CES, which has annually kicked off the year as the largest U.S. trade show, are sticking with plans for an in-person component in early January despite inauspicious Covid trends. The …

The show, which will have digital offerings for those who opt not to physically attend, is slated for January 5 to 8 in Las Vegas. Several big-name participants have pulled out or scaled back their involvement this week, among them Amazon, Meta, AT&T, T-Mobile and Chinese electronics giant Hisense. MediaLink, a consultancy with many media and tech clients that typically convenes curated dinners and panel events, has also bowed out.

Despite mounting skepticism about the logic of large-scale, in-person indoor gatherings, the official CES Twitter account still has the upbeat message “see you in January” in its bio, accompanied by a waving-hand emoji. The Consumer Technology Association, which puts on CES, said in a press release Wednesday that the number of pullouts was minor in the scheme of things.

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