The famous people lining up to hand over their likenesses should know the slope to invasive deepfake content and loss of work is slippery.
Celebrities including Kendall Jenner, Tom Brady, and, err, YouTuber MrBeast, who I do not relish calling a celebrity, are flocking to Meta to join its frankly dystopian AI chatbot program, The Information reported last week. Through this new program, the chatbots are given their own distinct personalities and purposes while using a celebrity’s likeness and voice. Jenner’s chatbot—a sisterly figure named “Billie” who gives users personal advice—is currently making the rounds across social media.
Jenner and Brady obviously aren’t actors or members of SAG, but like every one of us, they have a lot to risk from giving up control of their likenesses, ranging from possible loss of work to invasive deepfake sexual content. Insider notes that around the same time as Meta’s celeb-inspired chatbot rollout, the company also rolled out AI stickers that generate images of basically anything you can imagine and type into the search function.
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