Debuting today on Lenny’s site, the collaboration between Davidson and Theodora consists of unisex upcycled jeans and T-shirts.
Having run her own styling business since 2017, she now has “a big, beautiful office on Fifth Avenue,” and is hiring a third team member, she said. Pete Davidson, Kevin Bacon and Elliot Page are among her clients.
The initiative is rooted in, since each pair of upcycled jeans are customized based on the wearer’s measurements, but more than that, it amplifies the importance of female entrepreneurship and women working together. Along with the women’s empowerment theme, Theodora noted how one of her key motivations for being a stylist is to make her clients feel and look their best. In 2020, she started “energy styling,” a concept that plays up color therapy so that not just clients, but also friends and colleagues, understand that you can emanate certain moods by wearing certain colors. “My tagline is, ‘Manifest what you want with what you wear.’” she said.
The $325 collaborative jeans are offered in five colors – yellow, green, red, pink and turquoise. Shoppers at withlovelenny.com can read about each reflects a certain mood such as green, which “helps us relax our muscles and nerves and balance our energy.” There are also $88 T-shirts with hand-stitched symbols. The aim is to sell 200 to 300 items of the upcycled jeans and of the T-shirts.
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