Celebrating the power of co-creation at this year's GRAMMYs IBM ad
Besides the thrill of watching the world's greatest musicians and golfers perform in back-to-back weekends, I'll be celebrating our ability to be together again, however long it lasts. I'm not just talking about being in the crowd at the MGM Grand Garden Arena or in the bleachers at Amen Corner.
"The GRAMMYs are all about getting music fans closer to the artists they love," said Adam Roth, senior vice president of partnership and business development at the Recording Academy."So we worked with the team at IBM to automate the time-consuming editorial process of identifying, vetting, and writing thousands and thousands of insights. It totally scales the capabilities of our editorial team. And the way we worked side by side with IBM was super collaborative and efficient.
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