What if TV advertising meant something other than buying commercials that run on TV? Paramount Global’s CBS is about to start listing its programs on a start-up service that aims to match TV progra…
to capture attention for a new line of Chevrolet electric vehicles. More is on the way. In just a few weeks. PepsiCo’s Frito-Lay will tap into the AMC series “Breaking Bad” during Fox’s broadcast of Super Bowl XLVII in February with a commercial for its PopCorners popped corn snack.
Streaming has extended the life of many programs. Shows like “Breaking Bad” and “The Sopranos” have found new generations of fans simply because they are available to stream on demand. The rise of the streamers has also extended the relevance of programs that might ordinarily fade from prominence. Because so many shows remain “always on,” they cultivate a longer tail of fans.
“We want to experiment with different types of advertisers, whether you are a General Motors or a P&G and Verizon, or one of a ton of new startups and newer technologies that are looking to reach audiences in ways that maybe they haven’t thought of,” says CBS’ Benson.
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