As COVID-era cat ownership has surged, companies large and small have flooded the market with products aimed at improving pet health and reducing the top reason people return cats to shelters: litter box unpleasantness.
"It is an incredibly exciting time to be in the cat litter business," says Brent Gleckler, vice president and general manager of the golden products division at Nestlé Purina PetCare. Innovation is "helping us understand more about our cats than we really ever have been able to.
It'll keep track of the amount of time your cat spends in the litter box, behavior changes and other metrics that could help detect common problems like diabetes, kidney disease and obesity. Responding to the multifarious qualms of pet parents, you can now buy litter made from pine, wheat, silica gel, soybeans, grass, corn, paper pellets or walnut shells.
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