The former publisher of Hearst magazines including Elle and Harper’s Bazaar, will work closely with The Cut’s Lindsay Peoples to grow revenue in the fashion and luxury space.
At the Cut, Smith will focus on growing revenue in the fashion and luxury space, including traditional print and digital advertising, event sponsorship and e-commerce.
Legacy media has been convulsed by the decline in advertising and competition from social media for affiliate revenue. Smith has established connections in the fashion and luxury space through her roles as publisher of“Carol’s experience within the fashion and luxury sector is unparalleled, and I’m thrilled to have her join us to turbocharge growth in this area,” Schiller said in a statement. “We believe there is untapped potential for The Cut and New York in this area.
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