Cannes’ Carlton Hotel’s New Approach to Luxury

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Cannes’ Carlton Hotel’s New Approach to Luxury
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The Carlton, the grande dame of Cannes hotels, is ready for her closeup.

in 1946. The hotel was the backdrop of Cary Grant and Grace Kelly’s classic film “To Catch a Thief,” not to mention the set of the “meet cute” between Kelly and the real-life Prince Rainier III of Monaco.

“We want our staff to feel comfortable no matter who they are interacting with, and to be able to perform excellent service through anticipation. You can’t do that without talking about culture. That’s what I believe tomorrow’s luxury is all about — emotional engagement,” said Vincelli. The hotel invested in new systems which can also facilitate checkout from anywhere. “Through technology, we can come wherever you’d like, maybe while you are enjoying a lovely tea in the garden,” he said.

Vincelli doubled his budget for blooms from floral designer Djordje Varda, while removing the overpowering displays that once dominated the common areas. “I want to use them differently, more gently,” he said.The newly installed garden is meant to look as if it has been there for a century. It’s flanked by stately colonnades, but cleverly hides an underground business and event center that will be the hub of activity for companies such as Disney during the film festival.

Unfortunately, there was a dearth of photos when Auer dug through the city’s historical archives. He also watched old films including “To Catch a Thief” for references, only to discover many scenes of the Hitchcock classic were filmed in the hotel’s grand salon, with sets swapped out to appear as different rooms or areas of the hotel.

Auer recalled the rich history of great artists being inspired by the South of France spirit. “That’s certainly the reason why Picasso came, why Matisse came to the area. People coming from all over the world arrive and understand where they are, they have a sense of place,” Auer said. “I like the transition between tea time and whiskey time,” he said. “It’s very interesting to pass from one ambiance to another. You stay captive in the hotel, but are able to live different lives. You can have your friends for meetings, then you go into a different space and suddenly you meet your lover.”

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