Canada is poised to become the first country in the world to require that a warning be printed on every cigarette. While the exact messaging printed could change, the current proposal is: “Poison in every puff.”
The move builds on Canada’s mandate to include graphic photo warnings on tobacco products’ packaging -- a policy that started an international trend when it was introduced two decades ago.
A consultation period for the proposed change is set to begin Saturday, and the government anticipates the changes coming into force in the latter half of 2023. Canada has required the photo warnings since the turn of the millennium, but the images haven’t been updated in a decade. “It’s a warning that you simply cannot ignore,” Cunningham said. “It’s going to reach every smoker, with every puff.”
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