Heritage Minister Pablo Rodriguez told the Banff World Media Festival he will clarify “Canadian content” for U.S. streamers looking to invest in local stories with an eye to celebrating differences.
Rodriguez’s Liberal government in Ottawa recently passed into law Bill C-11 to compel U.S. digital players including streamers to, for the first time, invest in Canadian-content production.
But the CRTC, which regulates the Canadian broadcast industry, will now hold hearings to establish the amount of investment expected from the U.S. streamers into local content, as local broadcasters have long done. And the federal government will hold hearings at the same time on bringing clarity to what qualifies Canadian film or TV program, or “Canadian stories,” to modernize the country’s broadcast laws. “We’re just going to dig a little deeper on these issues,” Rodriguez said.
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