The flexitarian revolution may be delayed
IT IS LESS ubiquitous than Airbnb and less hubristic than Uber. But Beyond Meat, which goes public on May 2nd, shares with those firms—and with many other tech outfits expected to list this year—a Californian address and a grand, disruptive ambition. In one sense, Beyond Meat is the boldest of the lot. Changing the way people book accommodation and cars seems trifling next to changing what they eat.
A powerful environmental case can be made for the stuff, argues Beyond Meat’s founder and boss, Ethan Brown. The livestock industry is a planetary thug. It is thought to account for about 15% of greenhouse-gas emissions, if you count the forests that are felled to create fields for growing animal feed, the methane in cow farts and the fuel that is burned moving everything around. Farm animals hog enormous amounts of land and pollute the water.
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