The launch of Starbucks' new NFT-based reward program, Starbucks Odyssey, may bring us one step closer to Web3 adoption, writes prysmeconomics's shurder. Opinion.
, led by co-founder Adam Brotman. Prior to co-founding the Web3 loyalty startup, Brotman was the chief digital officer at Starbucks who helped lead the design of the Mobile Order and Pay system. Based on this, it seems fair to assume that Starbucks Odyssey will aim to replicate the seamless experience that customers enjoy today.
: “It happens to be built on blockchain and Web3 technologies, but the customer – to be honest – may very well not even know that what they’re doing is interacting with blockchain technology.”Starbucks Odyssey seems like a promising implementation of Web3 technology for today’s environment. However, harnessing the full potential of Web3 will require some difficult design decisions.
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