Alex Cooper and Matt Kaplan are launching a new Gen Z media venture. TIME profiled the callherdaddy host in 2021:
A Spotify spokesperson said the streaming service does not confirm contract figures but indicated the deal was part of a larger strategy to recruit big names, including the Obamas, Prince Harry and Meghan Markle, Dax Shepard and Joe Rogan. Unlike those other podcasters, however, Cooper was a relative unknown when she started her show. “If you look at the charts, there’s not a lot of people that have become big from a podcast that didn’t already have platforms,” she says.
Cooper is arguably the most successful woman in podcasting with millions of listeners tuning in each weekin 2018 as a two-woman show: Cooper and her then roommate Sofia Franklyn would swap raunchy stories and offer up judgment-free counsel to both men and women. They’d advise someone on how to catch a cheater and advise a cheater on how to get away with an affair. The podcast shot from 12,000 downloads to 2 million in just the first two months.
Anyone who believed Cooper was all sex tales and mirror selfies had failed to recognize that she had, in a sense, been preparing for this job her whole life. She grew up in Pennsylvania with a psychologist mother who often emphasized EQ over IQ and a sports-TV producer father. She was encouraged to voice her feelings and spent much of her childhood with a camera in her hand. She’d type out the lines ofHer love of media actually hampered her sex education.
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