Stone Brewing claims it has suffered financial damage as a result of Keystone Light's rebranding.
Bottles of Arrogant Bastard Ale spin along the production line at Stone Brewing Company in Escondido January 17, 2011.
Stone Brewing claims it has suffered financial damage due to customer confusion as a result of Keystone Light's rebranding. And it's an attempt, Stone Brewing says in the suit,"to capture the Stone mark and associated goodwill ... to mislead consumers: about the source of MillerCoors’s 'Keystone,' the heritage of Stone’s beers, and whether Stone is just another member of MillerCoors’s craft brew holding company.
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