Byron Allen’s Allen Media Group has sued McDonald’s Corp. for $10 billion in damages, alleging racial discrimination as the high-profile businessman continues to pound big companies for not giving …
has sued McDonald’s Corp. for $10 billion in damages, alleging racial discrimination as the high-profile businessman continues to pound big companies for not givingThe lawsuit accuses the fast-food giant of racial stereotyping and refusals to contract with AMG’s Entertainment Studios and Weather Group in violation of federal and state law.
According to the suit, African Americans represent some 40% of McDonald’s U.S. sales but African American owned media get less $5 million out of its circa $1.6 billion in annual television advertising. It says the company has refused to advertise on Entertainment Studios networks or The Weather Channel since Allen acquired the network in 2018.
creates “separate and unequal tracks for Black-owned media companies to earn advertising revenue,” Allen says, noting that
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