BYD To Launch Two New EV Brands In 2023: Yangwang And One New via insideevs.com
"another new brand that specializes in professional and personalized identities, covering family cars and luxury cars"The Dynasty and Ocean are currently the two main product series of the main BYD brand, while Denza is a luxury arm that's 90% controlled by BYD and in 10% by Mercedes-Benz .
Together with two new brands - Yangwang and one new , BYD Auto would like to have a total of five brands.The Yangwang brand , announced on November 8, is envisioned as a high-end brand in the luxury segment,orFor the purpose of the brand, BYD registered in November a new subsidiary - Shenzhen Yangwang Automobile Sales Co. Ltd."unprecedented high performance.", the first model will be a hardcore off-road electric vehicle.
The Yangwang will not be for everybody, as its prices are expected to start at 800,000 CNY and go up to 1.5 million CNY .Besides Yangwang, BYD Auto is preparing another undisclosed brand, which will also arrive in 2023."In addition, in 2023, BYD will release a new brand grounded in highly professional and personalized identities, to meet the diversified demand of consumers.
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