.burtonsnowboard is embarking on its latest collaboration, this time with OfficialRunDMC.
The collaboration’s first drop is with Burton’s Mine77 brand, which is Burton’s line of limited-edition collections. The Mine77 x Run DMC collection debuts on Feb. 15, which is then followed by the Burton x Run DMC collection releasing on Feb. 22. Prices range from $34.95 to $599.95 for the Burton collection and $79.77 to $659.77 for the Mine77 collection.“This collaboration means absolutely the world to me and my brother Jesse,” TJ Mizell said.
To celebrate the collaboration, Burton is hosting a digital auction of its exclusive Mine77 x Run DMC “DJ Board” snowboards, which are constructed by hand at the Burton Headquarters in Vermont. The snowboard takes inspiration from Jam Master Jay’s DJ set up, incorporating vinyl records and using packaging that resembles metal DJ transport cases.
The auction will take place from Feb. 7 to Feb. 15 with all proceeds benefiting the Chill Foundation, an organization that supports the youth through board-sports, and the Jam Master Jay Foundation, which provides funding and resources to support free music education to inner city students.
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