The fast food chain’s new boxed value meals — in moods like ‘Salty’ and ‘Yaaas’ — are supposed to raise mental health awareness.
Burger King is getting salty with McDonalds in the name of mental-health awareness — and some people are finding it hard to swallow.
“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.” Burger King statement The colorful sentiments that Burger King’s “Real Meals” embody include: the “Pissed Meal” ; the “Yaaas Meal” ; the “DGAF Meal” ; the “Salty Meal” and the “Blue Meal” .
— Burger King May 1, 2019 The Real Meals are available while supplies last in select Austin, Seattle, Miami, Los Angeles and New York City locations. Each box features a different Whopper and fries combo. Burger King has partnered with Mental Health America, a community-based non-profit dedicated to addressing the needs of those living with mental illness and to promote mental health.
See: Burger King parent Restaurant Brands stock sinks after profit misses expectations, sales were in line
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