Restaurant Brands taps Domino's turnaround architect Patrick Doyle as chair
Doyle, 59, was chief executive of Domino's from 2010 to 2018, and oversaw the pizza chain's transformation into a digital powerhouse in the restaurant industry. When he took the reins of the company, its shares were trading at under $12. By the time of his departure, the stock was trading at more at $270 per share.
"This is an opportunity for me to work closely with someone who has had an incredible track record in the restaurant industry, one of the most successful runs ever," Restaurant Brands CEO Jose Cil told CNBC.. The chain has lagged behind rivals in its home market and is investing in marketing and menu improvements to revive sales.
Restaurant Brands is also looking to step up its digital efforts at its chains, which also include Tim Hortons, Popeyes and Firehouse Subs. In its latest quarter, digital transactions accounted for roughly a third of system-wide sales across the company. In contrast, Domino's generated more than half of global retail sales from digital transactions last year, largely thanks to steps taken during Doyle's tenure.
In an interview with CNBC, Doyle said he'll spend the next few months learning more about Restaurant Brands' chains before coming up with ideas to improve the brands. But he said the two underlying fundamentals are the strength of the company's franchisees and its growing digital business, which he said was still in the early stages.
Doyle replaces Restaurant Brands' current co-chairs, Daniel Schwartz and Alex Behring. The two are co-managing partners of 3G Capital, which Behring also co-founded. The Brazilian private equity firm took Burger King private in 2010, merged it with Tim Hortons in 2014 and named the new company Restaurant Brands International. 3G employed similar strategies to create
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