Burger King goes large with vegan restaurant trial in Central London (via eaterlondon)
American fast food monster Burger King best known for its Whopper has turned its flagship London restaurant into a “meat-free” venue for a month, in what is both a massive marketing stunt and also, presumably, a trial for how a vegetarian burger by the world-famous restaurant might be received.
This is the first time Burger King has opened a completely meat-free venue in the U.K., which is not completely surprising for an American burger chain. And yet, “after years of development, the restaurant — located at Burger King’s flagship site in Leicester Square — will be in open to the public for a whole month from Monday, 14 March to 10 April,” a spokesperson told Eater. “The restaurant will feature the chain’s biggest ever plant-based menu.
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