.Burberry has closed its flagship store in Hong Kong’s Canton Road, one of the world’s most expensive shopping streets.
accounts into action as they game their way around the store, making virtual and real-life discoveries.
“We’re anticipating a rebound, and we’re prepared for it. We have bought inventory. We are investing ahead of the curve,” said Julie Brown, Burberry’s chief operating and chief financial officer, adding that past experience has taught Burberry that when China recovers, it does so in a major way. The trenchcoat-maker still operates a total of 10 points of sales in Hong Kong, including childrenswear and outlets stores in key malls like Sogo and Lee Gardens in Causeway Bay; Elements, Ocean Center and K11 Musea in Tsim Sha Tsui, and Alexandra House in Central.
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