The A-list were out in full force at Burberry, where the silver screen's leading lights brushed shoulders with sporting legends. Read more on Grazia.
Some brands stage a catwalk show. Others stage a takeover. As the biggest luxury house on the London Fashion Week schedule, British superbrand Burberry proved its clout by giving showgoers a spectacle… and then some.
In the lead up to today’s runway show, Burberry-branded content began springing up across the capital. First, a week-long residency at Norman’s Cafe saw the cult North London institution transformed with blue check cafe curtains, dishing out plates of fry ups emblazoned with the iconic Equestrian Knight logo. Even Mary Berry paid a visit.
The show was staged outside in London’s Highbury Fields in a giant tent with a new check print, with a Norman’s Cafe food truck serving cups of tea and slices of Guinness bread to guests. Under the canopy, green painted park benches lined the catwalk, adorned with padded blankets and Burberry-branded Thermos flasks on every seat.Accordingly, ‘best of British’ was the order of the day, designed for 2023’s luxury global consumer.
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