Buick Resurrects Electra Brand For Future Electric Cars

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Buick Resurrects Electra Brand For Future Electric Cars
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The first Buick Electra EV is scheduled to appear in 2024 and will be based on the GM Ultium platform -- as will all electric vehicles from General Motors from the upcoming Chevy Equinox to the Hummer except the Chevy Bolt/EUV twins.

If ever there was a brand name from the past that cried out to be part of the electric car future, it is the Buick Electra. Beginning in 1959, the Electra name replace the Super in the Buick lineup, while the Roadmaster became the Electra 225. NowThe first Electra EV is scheduled to appear in 2024 and will be based on the— as will all electric vehicles from General Motors from the upcoming Chevy Equinox to the Hummer except the Chevy Bolt/EUV twins.

While we’re at it, let’s clear up another mystery. The name Electra was first chosen back in 1959 not to as a reference to the Greek goddess who was the daughter of Agamemnon but to The company says it has no plans to build the new Wildcat — in fact, the concept has no running gear at all — but suggests many of its design elements will find their way into future Buick models. One feature that stands out is the roof sections that flip up slightly to increase headroom while entering or exiting the car — an homage both to gullwing doors and to the iconic T-tops that were such a part of GM history in the past.

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