With a flood of new products, Buick is reintroducing itself to America with new logo and new focus.
It was the first to create an overhead valve engine, a technology still used today. It was also the first winner of the first race held at Indianapolis Motor Speedway and was the first to install turn signals.was first at anything. After averaging almost half a million U.S sales per year in the late '90s and early 2000s, they dipped to around 200,000 in the 2010s.
, which debuted in 2022, was the first vehicle to explore this new direction and it ended up being very influential," Bob Boniface, global director, Buick design toldGeneral Motors The company is in the middle of an 18-month cycle introducing and launching five new Buick vehicles in North America. It's the most aggressive product turnover Buick has seen in decades."The result will be one of the freshest portfolios in the industry. We've already shown the new Encore GX and Envista, and we've teased the 2024 Envision.
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