After receiving backlash for its partnership with trans actor and social media star Dylan Mulvaney, Budweiser has released a new patriotic ad featuring its signature Clydesdale horse mascot.
Social media personalities with large followings are often paid to post ads for companies. In a statement to CBS News after receiving criticism for the partnership, the beer's parent company, Anheuser-Busch said it"works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics."
The backlash did result in a drop in the company's stock. On March 31, the Anheuser-Busch stock was valued at $66.73. Mulvaney posted the video on April 1, and by April 10, its stock price dropped to $64.96. It then dropped to $63.38 on April 12 before slowly increasing again. alluding to the backlash and saying he is"responsible for ensuring every consumer feels proud of the beer we brew.
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