When confirming this week’s layoffs, Anheuser-Busch cited restructuring needs and said the changes would “simplify and reduce layers” within the company’s organization.
that she felt abandoned by Bud Light, and faced “more bullying and transphobia than I could have ever imagined” over the partnership.
Bud Light is continuing to lose share in the U.S. market to brands like Modelo Especial, which recently for the first time. In the month ending July 15, Bud Light’s U.S. sales were down 26.5%, while Modelo’s were up 13.5%. Bud Light held a 6.8% share of the U.S. beer market in that period, while Modelo held an 8.7% share. Grupo Modelo is also owned by Anheuser-Busch InBev.
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” CEO Brendan Whitworth said in a statement. “These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone and earning our place in the moments that matter.”Wall Street Journal
, the restructuring has already eliminated marketing and corporate roles at major U.S. offices, including those in New York and Los Angeles. Since the fallout of the Mulvaney partnership, Bud Light’s name has been brought into other anti-LGBTQ+ campaigns and controversies targeting separate brands — including recent incidents at
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