The Bud Light marketing executive who sought to update the beer's 'fratty' image has reportedly taken a leave of absence following boycotts and outrage over the brand's partnership with a transgender influencer.
Conservative commentators cracked open a celebratory brew, figuratively speaking, upon hearing the news.
Former Fox News Channel anchor Megyn Kelly, who now hosts a Spotify podcast, tweeted: “Bud Light waves the white flag, ousting disastrous VP of Mktg, weeks after destroying its own brand by going woke on gender. Let that be a lesson to other corporations. We’ve HAD IT.” Critics launched boycotts of the brand, stoked by an April 3 video posted by Kid Rock showing him shooting cases of Bud Light with a rifle.
Dylan Mulvaney, who has 10.8 million followers on TikTok, also posted a video in a bubble bath drinking Bud Light. The custom cans were made for the social-media influencer and not offered for retail sale.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: reportAlissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
Weiterlesen »
Bud Light marketing VP takes leave of absence in wake of Dylan Mulvaney backlash: reportBeverage conglomerate Anheuser-Busch has rearranged the management of its Bud Light brand following a widespread conservative boycott of the beer.
Weiterlesen »
Bud Light's marketing vice president takes a leave of absence following Dylan Mulvaney controversyWeeks after boycotts of Bud Light, its parent company Anheuser-Busch InBev has reportedly decided to have marketing vice president Alissa Heinerscheid take a leave of absence following backlash of the brand partnering with transgender influencer Dylan Mulvaney to promote the beer. She will be…
Weiterlesen »
More Bud Light-Dylan Mulvaney Fallout: Marketing Executive Out Amid Far-Right UproarAnheuser-Busch has been criticized by far-right personalities in recent weeks after partnering with the transgender TikTok star.
Weiterlesen »
MSNBC guest bizarrely ties Bud Light controversy to recent gun violence: 'Culture of fear'MSNBC guest and ex-GOP strategist Stuart Stevens claimed that conservatives stoking a 'culture of fear' has led to the recent bouts of gun violence in America.
Weiterlesen »