Through various events around the city, NASCAR is aiming to reach new fans during its inaugural weekend in Chicago.
, with the skyscrapers in the background and the iconic Buckingham Fountain in view of the start-finish line.
, its lone full-time Black driver in the Cup Series, with well-known Chicago rapper Lupe Fiasco performing Wednesday night for a free"Bubba's Block Party" attended by about 4,000 people.On Thursday, the Tate brothers — led by Larenz Tate, who rose to fame in the 1993 movie"Menace II Society" — made an appearance at a park located just a couple of blocks from their West Side Chicago childhood home.
What NASCAR also knows is that if it wants to diversify its fan base and put money behind its words of this being an event to expand the sport, it needs to expose racing to people who have not seen it before or wouldn't naturally go to a race. Leading the way is Wallace, who in 2020 advocated for NASCAR to ban the Confederate flag at events after hearing too many times from those who said it made them feel uncomfortable to attend a race. NASCAR made the decision to ban the flag and Wallace, who also drove a"Black Lives Matter" car, saw his notoriety surge into mainstream U.S. culture while also making him one of the most polarizing drivers on the circuit."We want to change for the better and allow all ages and races ...
"A lot of these things take time — there are journeys with this," Thompson said."Having Bubba be able to show up, having the Tate brothers show up and having a partnership with them this weekend in the city of Chicago, I think is huge in terms of raising awareness in social, digital and TV."
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